Instagram has become the ultimate foundation of social presence for many brands and businesses today. Marketing on this social media platform drives traffic, supports sales, and engages customers, offering you maximum profits and returns on investment. Whether you are a beginner or a pro, you can utilise this platform, engage in its social media marketing and make the most of all the features to optimise your business.
All these elements also make competition on Instagram fierce. As a result, cracking the code of its algorithm may be a little tricky for some. But do not worry, we have got you covered. If you are already utilising IG or just starting off to promote your business on this platform, let us share some expert tips to increase your reach and followers that will impact your business positively.
Utilise Instagram Reels
Instagram reels were introduced as a response to the growing popularity of short-form video content, and in no time, it became a significant feature of the social media platform. The algorithm treats reels uniquely, and its prominence has influenced user behaviour and content creation patterns. You can utilise reels and reach out to a significant portion of users with the help of short-form video content.
Ensure that your short-form reels cover the subject matter in the first few seconds. Use a good-quality camera to record those reels. With the help of the reels, you can also participate in trending challenges, songs, or themes. Jumping on trends may boost visibility as users explore these trending topics.
Post at the Right Time
Time is of the essence on Instagram. The number of likes and comments received right after posting is extremely vital. If your initial round of engagement is high, it is more likely that Instagram will push you higher in the feed, and it is where posting at the right time comes into play.
Spotting the right time to post on Instagram becomes easy when you have a business account. You can take a look at the insights and check the time when your followers are the most active. You can also make the most of the Instagram analytics tool to determine the right time to post a photo or reel.
Curate User-Generated Content
One of the best ways to increase your reach and followers on Instagram is to curate user-generated content. This practice will encourage users to interact with your photos or videos and share them further. Today, this social media platform is making content sharing easier with the help of stories and other elements.
As per stats, user-generated content is 35% more memorable and 50% more trusted than traditional media and non-user-generated content. When you post such content, it helps you build relationships with your followers. In the end, a fruitful relationship with them will have a positive impact on the IG algorithm.
Make the Use of Geolocation
Geolocation is a great way to increase your Instagram reach. It particularly refers to posting content for a specific location. You can discover images that feature your brand, but you aren’t tagged in. Using geolocation is perceived as a positive and proactive way to gather new followers and expand your Instagram reach through content.
Make the Most of Instagram Ads
Instagram ads and organic Instagram reach may sound entirely exclusive of each other. However, building a strong IG advertisement strategy may help you develop a sound organic following. Towards the beginning, you can choose an already existing post and promote it using Instagram ads among the carefully chosen audience.
There shouldn’t be any confusion about the post you want to choose to promote through ads. We recommend you take a look at your Instagram analytics and identify a post that generates the highest engagement rate.
Engage with the Audience
Besides curating user-generated content, it is vital to engage with the audience. IG gives you the possibility to ask questions, run polls, and tag other users in your posts and stories. These attempts to engage with your audience will help you generate online buzz, thereby boosting your Instagram organic reach.
In addition, you get a chance to show the other side of the business, which is more fun. Host Q&As, polls, and other engagement practices every few months to keep the effect fresh and interesting.
Optimise your Profile
Last but not least, keep optimising your profile from time to time. When someone lands on your profile, you have a few seconds to convince them to follow or engage with your content. A cohesive, clear, and compelling profile may be the deciding factor in turning a visitor into a follower. Ensure to write down a straightforward brief for your brand in the bio section – something that conveys your value proposition.
Takeaway
The above-listed expert tips to increase your reach and followers on Instagram can be of big help to land you the best profits. Why wait? Start executing them today.