If you want to achieve your full potential with social media marketing, the secret is to maximise reach across a wide range of social media platforms, including Facebook. The marketing power of Facebook cannot be undermined. It helps you connect with a large audience to boost brand awareness, promote your services, and make the best profits. But knowing how to make the most of it is no easy feat.
If you are ready to use Facebook to build your brand and reach a new audience, we have you covered with the best hacks for the hockey stick growth of your Facebook page.
What is Facebook Reach?
In simple words, Facebook reach refers to the amount of people you reach through a post or profile. On Facebook, your reach represents the total number of people who see your post or page, no matter if they stop to engage or scroll by. The reach refers to unique users that may be accounts or devices seeing your post or page for the first time. Through its Facebook business suite, the pages allow you to access analytics and insights where you can check your reach and engagement rates.
They are measured within a specific period, a default of 28 days. You can adjust your settings to search within a different time frame. However, you cannot look for lifetime reach or engagement.
How to Hack Hockey Stick Growth for Your Facebook Page?
Here are some easy hacks that will ensure growth for your Facebook page.
Reduce the Cost Per Click of Paid Campaigns
Facebook’s ad product is one of the impressive elements that help you reach the targets within a stipulated period. But do you know there is a little catch to it? As per the recent stats, the average CPC for ads could be very low if you master other variables.
You can spend a fortune on Facebook ads and witness no results. It means that to increase the effectiveness of your Facebook ad campaigns and stretch your advertising dollars, you have to learn how to increase organic reach first. Once done, the Facebook ad campaigning idea becomes a huge success.
Make the Most of Under-Utilised Facebook Features
Facebook gives you tons of new features, such as Facebook Watch, Facebook Stories, Facebook Groups, and Facebook Live. You can make the most of these features and reach a sizeable audience to eventually drive organic traffic by filling the gap.
Start by checking the new feed algorithm of the social media platform to surface your content. Once you are done, you can dive into some strategies to increase organic reach on the social media platform.
Publish Evergreen Content
One way to drive organic reach on your Facebook account is to publish evergreen content. According to experts, many people aren’t very strategic when it comes to their social media content. Regardless of your goals for the Facebook page, posting evergreen content is the most powerful tool to use at your disposal.
Freshness of content is not a ranking factor of Google alone but of Facebook as well. The life of the post in Facebook News Feed also depends on the recency. If you publish content that is timeless, it will be useful for the audience for longer periods, and they will keep engaging with your post. Ensure to let users know they can revisit evergreen posts that they have liked and engaged with previously.
Use Email Marketing
Email is still perceived as one of the most effective channels for qualified engagement among users. Per stats, personalised, well-timed emails cost up to 50% more than generic blasts. You can always use email marketing to your benefit.
You can start by sending targeted welcome campaigns, tips, promos, win-back offers, and other things through email after integrating them with the referral program and social media. For Facebook, you can also use lead magnets, such as gated content, coupons, and giveaways.
Run Promos and Contests
The activities like giveaways, promos, and contests help incentivize user participation while raising awareness. You can host these contests and run promos to engage more audience with your content and tempt them to buy your products and services.
Prizes and discounts have a way to excite the audience. You can offer experiences that VIPs or customers crave, such as personal training, advance access, or a giveaway of your products. All these attempts will spread the word about your brand virally and maximise your reach.
Utilise Native Videos
There has been a great shift to video content on Facebook in recent years. This social media platform views the top 1.25 billion monthly users of videos. Facebook tends to favour video updates, causing media marketers to utilise more video blog post content.
Native videos can be your strong suit in the news feed. The video plays silently until a user clicks on it. Ensure the video is high in quality from the first second. Create a video that captures attention while delivering the message.
Takeaway
Growth hacking is not a silver bullet. But if you strategise properly, you can crack the code of Facebook's growth and reach. Try out these hacks and witness your business reaching new heights.